A Memorandum from the Land of Pharma..

A Memorandum from PharmaLand To Alec:   Head of Strategic Forecasting From Sam:  Head of Portfolio Development Committee   Hi Alec.   At the last meeting of the committee you picked up on a phrase that I used to comment on the fact that we had been fed a large portion of numbers and not a lot of insight into the decisions…

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Forecast News

The Forecasting Iceberg

Alec Finney, Managing Director of Forecast Insight, explores the challenges faced by forecast creators to communicate the vital information that allows stakeholders to get a full picture of the contextual information surrounding the forecast. The assumptions that drive the forecast and an expression of confidence in the numerical output are seen to be the most important.   To quote a…

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