News

Before you even THINK of opening the spreadsheet…

  Pharma forecasters have an important job to do.  They have to create forecasts. And they need to be good ones. But often the briefing information is something like: “We need a 10 year forecast for our Brand ‘Brill’ which will be launched in 2 years’ time’.  We need it by the end of next week. Your time starts now.’…

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A Memorandum from the Land of Pharma..

A Memorandum from PharmaLand To Alec:   Head of Strategic Forecasting From Sam:  Head of Portfolio Development Committee   Hi Alec.   At the last meeting of the committee you picked up on a phrase that I used to comment on the fact that we had been fed a large portion of numbers and not a lot of insight into the decisions…

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Forecast News

The Forecasting Iceberg

Alec Finney, Managing Director of Forecast Insight, explores the challenges faced by forecast creators to communicate the vital information that allows stakeholders to get a full picture of the contextual information surrounding the forecast. The assumptions that drive the forecast and an expression of confidence in the numerical output are seen to be the most important.   To quote a…

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